Lightroom Campaign : Your Shot Your Story

Campaign Imagery

Performance Media

Additional Media

Deliverables

Adobe.com Discover landing page

Adobe.com Discover tutorial pages

Audience e-mails for : Demand Gen, Acquisition, Retention.

In-App tutorials for mobile and desktop

Display banners for : Demand Gen, Acquisition, Retention.

Product Feature

Adobe Discovery Landing Pages

Click each img. to view entire page.

AI Features

Context: Alex Lau demonstrating how he uses the Adobe Lightroom features to augment his photos. Targeting acquisition & retention audiences.

In-App Feature Demos

Slices of birthday cake with white frosting and colorful sprinkles on pink and white plates, on a wooden table, with a photo editing overlay showing lens blur settings a feature in Adobe Lightroom.
A square piece of vanilla cake with chocolate frosting topped with colorful sprinkles on a pink plate. Showing feature UI.
A bowl with a pink frosted donut and a pink ice cream scoop, both topped with powdered sugar, on a wooden table. Showing preset UI options.