Adobe Lightroom : MAX Campaign

Campaign Imagery

Performance Media

Additional Media

Objective

I was directly responsible for the art direction across multiple media streams to promote Lightroom’s new AI features.

This campaign generated much buzz and feature awareness during the MAX event time frame and continues to run on multiple platforms as a result of it’s success.

Metrics: The MAX Lightroom campaign was a huge success that drove a 35% increase in feature trials and 20% new user downloads across mobile and a 5% lift in ROI.

Responsibilities

On-Set creative direction

Developed strategy document 

Developed shot list

Managed, directed social influencer 

Creative direction: agency partners + producers

Managed deliverables and in-house designers

Partnered with copywriters

Image retouching

A young woman smiling and posing with her hands near her shoulders against a colorful yellow and gray geometric wall. She is wearing a sleeveless multicolored sweater vest, patterned purple plaid shorts, and has a heart-shaped black purse with colorfA woman with dark hair and glasses posing with a poodle dog outside a building with large glass windows.Woman taking a selfie wearing sunglasses, a pink corset-style top, layered jewelry including a heart necklace, earrings, and a bracelet, with tattoos on her arms, standing in front of a metallic surface with stickers and a cartoon sticker of a characA woman with dark hair, sunglasses, and pink lipstick taking a selfie outdoors. She is wearing a pink corset top and a green patterned skirt, adorned with jewelry. She is holding a phone with decorated nails and bracelets, standing in front of a metaWoman with colorful, layered jewelry, neon green fuzzy top, and multicolored nail art, smiling with eyes closed and arms crossed in front of her chest, wearing a rainbow-colored jacket and beige shorts.A woman taking a mirror selfie indoors, wearing a bright green fuzzy top, white shorts, and a multicolored long cardigan. She carries a yellow purse, and is accessorized with pink sunglasses, layered necklaces, and metallic pink shoes. The room has hA woman dressed in a pink corset, green skirt, green sneakers, and sunglasses stands on a stoop with her black and white dog wearing a striped outfit. They are outside a building with brick and painted walls.A woman taking a selfie with a large black and white dog sitting in front of her on a checkered beige carpet in a living room. The woman is kneeling on the carpet, holding a phone, wearing a pink strapless top, green patterned shorts, and green sneakA woman wearing pink sunglasses, layered colorful necklaces, a neon green fuzzy top, and a multicolored jacket with feathered shoulders, standing indoors with large green leaves nearby.A woman wearing yellow goggles, a multicolored sleeveless sweater, multiple rings, and a gold bracelet, taking a selfie in an urban outdoor setting with industrial pipes, a black fence, and black wall with white animal illustrations in the background2024-08-15+12.56.52.jpg